Boosting Email Visibility: How to Stand Out in the Inbox with BIMI

Nov 16, 2023 | Blog, Deliverability

With inboxes flooded with emails daily, it’s crucial for businesses to find innovative ways to capture the attention of their recipients. One effective solution gaining traction is the use of BIMI (also known as Brand Indicators for Message Identification).

In this blog post, we’ll explore what BIMI is and how it can help you enhance your email presence.

Understanding BIMI

Brand Indicators for Message Identification (BIMI) is an email specification that allows organizations to display their brand logos alongside their emails in the recipient’s inbox.

This visual verification not only adds a professional touch to your emails but also helps building trust with your audience.

Why BIMI Matters

Visual Identity: Incorporating your brand logo into your email messages provides a visual cue that helps recipients recognize your emails instantly. This visual consistency reinforces brand identity and contributes to a more polished and professional appearance.

Trust and Credibility: As phishing and email scams become more sophisticated, recipients are increasingly cautious about the emails they open. BIMI helps establish trust by visually confirming the legitimacy of your email, reducing the likelihood of your messages being mistaken for phishing attempts.

Improved Engagement: Emails that stand out visually are more likely to be noticed and opened. BIMI can contribute to higher open rates as recipients are more inclined to interact with emails that display a recognizable and trustworthy brand logo.

Before and after implementing BIMI in email client

How to Implement BIMI

Authenticate Your Emails: BIMI works better when your email system is secured with DMARC. Just make sure your email domain is set up properly to confirm that your emails are legit.

Create a Verified Mark Certificate (VMC): For BIMI to work, you’ll need something called a Verified Mark Certificate (VMC) from a Certificate Authority. This certificate basically vouches for your brand logo’s authenticity. Get and set up the VMC for your domain.

Publish BIMI Record in DNS: Let your Domain Name System (DNS) know that you’re using BIMI and where your brand logo is. This is done by adding a TXT record to your DNS settings. It’s like telling your system, “Hey, look for my logo here!”

Optimize Your Brand Logo: Ensure that your brand logo meets the specified size and format requirements. Typically, logos should be square, high-resolution, and in SVG format for optimal display across different devices and email clients. BIMI logos use a custom version of SVG called Tiny Portable/Secure (or simply SVG/P/S), and it must be published on a domain with an SSL Certificate (https).

Best Practices for BIMI Success

Consistent Branding: Use the same logo across all your email communications to maintain consistency and reinforce brand recognition.

Monitor and Adapt: Regularly monitor your email metrics and recipient feedback to assess the impact of BIMI on your email campaigns. Adjust as needed to optimize your strategy.

Educate Your Audience: Include information in your emails or on your website about the benefits of BIMI and how it enhances email security. This can help build awareness and trust among your audience.


In a crowded digital landscape, finding ways to stand out is essential for effective communication. BIMI offers a unique opportunity to visually distinguish your emails, foster trust, and enhance your brand presence in the inbox. By following the steps outlined above and incorporating best practices, you can leverage BIMI to its full potential and make a lasting impression on your recipients. Boost your email visibility, build trust, and elevate your brand with the power of BIMI.

Heysender blog

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