Anti-spam Policy


Last updated: February 3, 2023

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When you send e-mail newsletters/campaigns via Heysender, you must comply with our anti-spam policy as described on this page.

The vast majority of countries have legislation concerning digital communication via e-mail, but this legislation is not uniform or consistent. In some countries, the legislation allows for sending communications that would violate our Anti-spam policy.

A company sending communications via Heysender must always comply with the marketing legislation of the countries to which the company sends communications. The company must always aim to act ethically and in good faith.


  • Contacting recipients who have not given their consent to receive communications from the company.
  • Contacting recipients purchased or rented from a third party.
  • Contacting recipients who have not been in contact with the sender/company for two years or more.
  • Contacting recipients who have unsubscribed more than seven days ago.
  • Sending content that is dishonest and incomprehensible


According to Heysender, spam is defined as sending digital communication to recipients who have not given their consent.

Therefore, a company must receive the consent of the recipient before the company sends newsletters and campaigns, and the recipient must be notified that consent has been given. Consent cannot be given on behalf of others but must be given directly by the recipient to the company. As such, the company cannot send digital communications to recipients whom the company has loaned, rented, or bought.

Consent has a lifetime of 1 year. If the company has not sent digital communications to the recipient for one year, it is assumed that the recipient most likely has forgotten that they gave their consent, which can result in complaints.

The recipient can always withdraw their consent by clicking the unsubscribe link in e-mails sent via Heysender. As such, the company must always make an unsubscribe link available to the recipient. Exceptions to this rule are transactional e-mails, e.g., order confirmations, receipts, “forgotten password” e-mails, and the like.


All communication sent via Heysender must be honest and comprehensible. Making promises to the recipient, e.g., in the subject field, which are not honored in the content leads to unhappy recipients and more complaints. As such, the company must not send false or contradictory content.

It is a requirement that the physical address of the sender is included in e-mails sent via Heysender.


If our Anti-spam policy is violated, we reserve the right to close the account without notice and without refunding payments already made. Unsettled usage is calculated and invoiced upon cancellation.